Selling a Home

If you are thinking of selling your home, chances are it's a momentous time. You may be looking forward to moving to a new home or looking at moving across country. You may be reluctant to leave your memories behind or eager to start new and begin an exciting adventure. Remember, no matter what your circumstance is, we're here to help you throughout the journey. 

Setting the Listing Price

In setting the list price for your home, it's helpful to be aware of a buyer’s frame of mind. Based on a list of houses for sale in your area, buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price much higher than comparable houses in your area, your house may not be picked for viewing. You may have told your Realtor® to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
  • If you set the price much lower than comparable houses in your area, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, we can help with the following:

  • Comparable sales report
  • Market analyses
  • Determining offer incentives
  • Estimate of your net proceeds

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your area.

We can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your area, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the many home sales, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.

Rosa Ayyad

Realtor® - TX License # 728520


Texas Premier Realty


Mobile: (512) 413-9705



Here to help you achieve your dreams

To get started, call Rosa at (512) 413-9705 or email